50% off
Apollo for Startups
- Under 20 employees, new Apollo customers, affiliated with an Apollo ecosystem partner (or apply directly)
Apollo Startup Credits: Program Explained
Startups under 20 people get 50% off Apollo Basic or Professional for a year (up to 5 seats), ideally via a partner VC or accelerator.
Last verified October 29, 2026
Quick answer
Available programs
Startups under 20 people get 50% off Apollo Basic or Professional for a year (up to 5 seats), ideally via a partner VC or accelerator.
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Best for
Founder-led outbound salesTeams under 20 peopleAccelerator and VC portfolio startups
Do you qualify for Apollo?
You likely qualify if
- Fewer than 20 employees
- New Apollo user with no existing subscription
- Valid corporate email domain
- Affiliated with an Apollo startup ecosystem partner (or apply directly for review)
You won't qualify if
- Existing paid Apollo subscriber or current free-plan user
- Wanting the Organization plan (discount covers Basic/Professional only)
Common rejection reasons
- Already an Apollo user, including free plan
- No partner affiliation or no corporate domain
How to apply for Apollo
- Check eligibility: under 20 employees, new to Apollo, company domain
- Apply at apollo.io/startups (or via your partner's promo link)
- Buy an annual Basic or Professional plan at the discounted price within 30 days of signup
- After 12 months you graduate to regular pricing
Stacks well with
Founders who claim Apollo often pair it with these to build a bigger credit stack.
Frequently asked questions
How much does Apollo give startups?
50% off Basic or Professional for 1 year, up to 5 seats. Startups under 20 people get 50% off Apollo Basic or Professional for a year (up to 5 seats), ideally via a partner VC or accelerator.
Does Apollo take equity?
No. These are non-dilutive credits and perks; you do not give up equity.
Who qualifies for Apollo?
Fewer than 20 employees. New Apollo user with no existing subscription. Valid corporate email domain.
Do I need a referral?
No referral is needed for the main program.
How do I apply for Apollo?
1) Check eligibility: under 20 employees, new to Apollo, company domain 2) Apply at apollo.io/startups (or via your partner's promo link) 3) Buy an annual Basic or Professional plan at the discounted price within 30 days of signup 4) After 12 months you graduate to regular pricing
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Don’t miss the next $100K in credits
Get monthly updates on new credits, perks, and funding opportunities. Discover $5M+ in credits.